Jaguar XJR Promo
This was a project for my Digital Prepress course. The goal was to do a layout design for a full-page advertorial and a 5x7″ two-sided mailer to promote the 2014 Jaguar XJR.
Client IADT Sacramento
Date Mid 2013
Skills Digital Prepress, Layout Design, Promotional Materials
Full Page Advertorial
I used a right-pointing arrow shape for the cutout of the image of the car to convey speed. The text aligns along the side of the image while care was taken to ensure that readability was maintained.
I continued the style of the advertorial layout for the mailer layout. The colors used for the bottom elements are consistent with the colors in the photos.